My Masthead Design

This is the design I have created for my local newspaper. I have previously observed that most tabloid and local newspaper mastheads contain rounded fonts like Arial and Helvetica. I kept to this theme and used a similar font, choosing to stylize it slightly to my own design. Evidence of this can also be seen in the masthead of the Sunderland Echo where the letters have been edited to slightly overlap each other, giving the newspaper it's own individual image. This was the intention with my own altering to the font of my masthead. As well as creating a recognisable style for my newspaper, I also wanted to create a font that would appeal to young people, as they are my secondary audience to my local audience.